Marketing Manager

Responsibilities:

• Participate in the marketing and merchandizing plan
• Execute comprehensive marketing plans aligned with business objectives.
• Manage marketing campaigns across various channels including digital, social media, email, TV, and traditional marketing according to the plan created and confirmed by office team.
• Brainstorm and develop ideas for creative marketing campaigns
• Help in conducting market research to find answers about consumer requirements, habits and trends collaborate with product teams to ensure effective product launches and promotions.
• Management of the promotional calendar
• Liaise with external vendors to execute promotional events and campaigns.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc)
• Interface with local agencies and service providers.
• Mange relationships with external vendors, agencies, and partners to support marketing initiatives.
• Benchmark, studies and analyzes consumer behaviour.
• Help in analysis of marketing data and KPIs (campaign results, conversion rates, traffic, etc) to measure campaign performance and ROI.
• Help in development and management of marketing budgets to ensure efficient allocation of resources.
• Collaborate and supervise a team of marketing professionals, providing guidance and support as needed.
• Stay-up to date with digital marketing trends and best practices to continually optimize marketing efforts.
• Help in monitoring of the results and impacts of campaigns (ROI)
• Undertake individual tasks of a marketing plan as assigned.
• Implementation of trade marketing operations.
• Budget monitoring
• Participate in the deployment of online and offline plans by brand and by campaign.

Key Performance Indicators (KPIs):

• Social Media Engagement: Monitor and assess the level of interaction and engagement with company’s social media content, including likes, shares, comments and follower growth.
• Increase in footfall: Track the number of visitors to company's stores or websites attributed to marketing initiatives.
• Average Response Rate to Campaigns: Evaluate the percentage of target audience members who respond to marketing campaigns, such as email promotions or advertisements.
• Conversion Rate: Measure the percentage of leads or prospects that ultimately make a purchase or complete a desired action.
• Budget Management: Ensure that marketing expenditure remains within budgetary constraints while maximizing ROI.
• Brand Strength & Credibility: Access brand perception, awareness, and credibility through surveys, customer feedback, and market research.
• Return on Marketing Investment (ROMI): Measure the effectiveness of marketing efforts by evaluating the revenue generated compared to the cost of marketing activities.
• Sales Revenue: Measure the income generated from sales. It’s crucial to track how marketing efforts are translating into actual sales.
• Customer Retention Rate: The percentage of customers who remain engaged with the brand over a certain period. High retention rates often indicate effective loyalty programs and customer satisfaction.
• Net Promoter Score (NPS): Measures customer loyalty and satisfaction by asking customers how likely they are to recommend the brand to others. A high NPS indicates satisfied customers and strong brand loyalty.
• Market Share: Indicates the brand’s sales volume as a percentage of total market sales. This KPI helps in understanding the brand’s position in comparison to competitors.

Benefits:

• Salary Package: GHS 10,000 (NET)
• 13th month bonus (After Annual Assessment & Management Approval)
• Medical Insurance Cover

Location: Accra