Marketing & Corporate Communications Business Partner

Key Duties and Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to drive product awareness, customer acquisition, and retention across all insurance lines.
• Lead market research, competitor analysis, and customer insights to guide campaign development and product positioning.
• Manage relationships with advertising agencies, digital partners, and creative vendors to ensure consistent branding and messaging.
• Oversee execution of BTL and ATL campaigns, including media buying, events, sponsorships, and promotional campaigns.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Support leadership in preparing regulatory reports, industry event communications, and investor presentations, where applicable.

Corporate Communications

• Craft and manage corporate messaging for internal and external stakeholders, including press releases, executive speeches, newsletters, and announcements.
• Serve as the primary liaison with media and manage public relations efforts to shape a positive public image of the company.
• Develop and implement crisis communication plans to manage sensitive or reputational issues.
• Provides relevant information across the organization and ensures the mechanisms are in place to enable timely flow of information
• Support internal campaigns to drive employee engagement, communicate strategic priorities, and foster a performance-driven culture.
• Collaborate with HR and other departments on change communications, internal newsletters, and recognition programmes.
• Spearhead the organisation’s CSR projects

Brand Management

• Ensure brand consistency across all touchpoints—digital platforms, print materials, branches, events, and customer communications.
• Oversee brand refresh or repositioning projects when necessary, ensuring alignment with evolving business strategy.
• Develop and execute a clear brand strategy that positions the company as a trusted insurer.
• Ensure consistent brand application across all customer and internal touchpoints.
• Conduct brand audits and customer perception surveys to guide brand enhancements.
• Align branding with product, sales, and service initiatives for cohesive market presence.
• Drive visibility through strategic campaigns, sponsorships, and CSR initiatives.

Digital & Social Media Management

• Oversee the company’s digital presence, including website content, social media channels, and online reputation.
• Drive digital marketing campaigns aligned with customer segments and business objectives.
• Monitor analytics and performance metrics to optimize digital strategy and user engagement.
• Leverage SEO, paid media, and content marketing to increase online visibility and lead generation.
• Develop content calendars and digital storytelling strategies that reflect brand values and engage target audiences.
• Ensure digital compliance with industry regulations, data privacy laws, and corporate standards.

Digital & Social Media Management

• Oversee the company’s digital presence, including website content, social media channels, and online reputation.
• Drive digital marketing campaigns aligned with customer segments and business objectives.
• Monitor analytics and performance metrics to optimize digital strategy and user engagement.
• Leverage SEO, paid media, and content marketing to increase online visibility and lead generation.
• Develop content calendars and digital storytelling strategies that reflect brand values and engage target audiences.
• Ensure digital compliance with industry regulations, data privacy laws, and corporate standards.

Key Requirements

Education and Work Experience

• Bachelor’s degree or its equivalent in Marketing, Business Administration or a related field.
• A postgraduate degree or equivalent marketing experience is an added advantage
• Possession of Marketing qualifications (e.g. Chartered Institute of Marketing) or equivalent experience at this level
• Minimum of 7years experience in similar role
• Proven track record in managing campaigns, media relations, crisis communications, and stakeholder engagement.
• Strong knowledge of traditional and digital media, with experience in managing agencies and vendors.

Skills and Competencies

•  In-depth knowledge and understanding of social and behavioural trends, and the impact on the organisation.
• Demonstrated ability to effectively target communication to specific audiences.
• Ability to draw insights from marketing analytics and generate leads.
• Demonstrates ability to negotiate partnerships and cross-promotions
• Demonstrates ability to determine when a structured approach for the exchange of ideas is required and co-facilitates session
• High level of creativity to effectively promote the organisation’s products/ services.
• Excellent writing skill
• Good coordination skills with the ability to effectively engage with internal and external parties.
• Good interpersonal and relationship management skills.
• Proficiency with Microsoft Office tools including PowerPoint, Excel, Word and Adobe Photoshop.

Salary: Attractive

Location: Accra