Internet (Digital) Marketing Manager — Remote

Responsibilities

• Develop and execute the company’s digital marketing strategy across paid, owned and earned channels (search, social, display, email, content, affiliate, and partnerships).
• Plan, set up and optimize paid campaigns (Google Ads, Meta, LinkedIn, X/Twitter, TikTok where relevant) to maximize ROI and lead quality.
• Own SEO strategy (technical, on-page, content, link building) and track organic growth.
• Produce or supervise content (blog posts, landing pages, email campaigns, social posts, ads) and use AI tools to draft, iterate and scale content production while ensuring quality and brand voice.
• Set up and maintain analytics & tracking (GA4, Google Tag Manager, UTM strategy), prepare weekly/monthly performance reports and translate data into tactical recommendations.
• Run A/B tests on landing pages, CTAs and creatives to improve conversion rates.
• Coordinate with product, sales and operations to ensure marketing aligns with business goals; manage external vendors/agencies when needed.
• Manage marketing tech stack, recommend and integrate AI/automation tools to reduce repetitive work and increase productivity.
• Stay up to date with digital marketing trends and emerging AI tools; pilot relevant tools to improve efficiency.

Required skills & experience

• 5+ years digital marketing experience.
• Direct experience running paid search (Google Ads) and paid social campaigns.
• Strong hands-on SEO knowledge (technical + content SEO).
• Comfortable with GA4, Google Tag Manager, UTM tracking and basic SQL or spreadsheet analysis.
• Proven experience using marketing automation/email platforms (e.g., Mailchimp, HubSpot, Active Campaign).
• Experience using AI marketing tools (content generation, ads creative ideation, automation) and a pragmatic approach to quality control.
• Strong copywriting and content editing skills.
• Familiarity with CMS (WordPress) and landing page builders.
• Good project management + communication skills; ability to work independently remotely.
• Degree in marketing, communications, business or equivalent experience preferred.

Nice to have

• Certificates: Google Ads, Google Analytics, Facebook Blueprint.
• Experience managing local, regional, and national campaigns.

Salary: Attractive