SVP Marketing

Responsibilities:

• Lead all aspects of the company’s marketing initiatives, including brand strategy and positioning, B2B marketing, and digital strategy; operate as a senior leader in building out the team as well as an individual contributor
• Manage MQL end-to-end analytics and attribution for all lead generation while executing to key KPIs for net revenue retention, SQLs and CAC/LTV 
  
• Create metrics to demonstrate value of marketing efforts and provide a blueprint for course correction as needed
• Drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the company’s approach to direct and channel marketing
• Own and deliver the top-of-the-funnel demand generation and SDR teams
• Develop the strategic vision for Socure’s brand and ensure flawless execution of our mission
• Collaborate with Product Management, Sales, and Customer Success teams to understand customers’ needs and deliver marketing collateral that resonates with our different market segments and buyer personas
• Evaluate the overall marketing function and design a scalable organization structure to keep pace with expected growth; grow and manage a Marketing team that will execute the strategies that support company revenue goals
• Provide direction and set standards for creation of tactical content to support strategic objectives
• Generate internal enthusiasm and training to enable the field team to take messaging to the market

Requirements:

• Business-critical thinker on pricing, analytics, GTM and branding 
• Experience managing multiple Marketing disciplines and strategy at an enterprise software company, with at least 5-7 years as a Marketing leader
  
• Bachelor’s degree required; MBA preferred
• Proven ability to build a world class B2B enterprise SaaS brand while in a Marketing leadership role; growth hacker mentality
• Track record in a high growth, product-first, hands-on culture; prior experience in a venture-backed company, scaling from a start up to an organization of significant size and revenue
• Driven, success-oriented, flexible team player who can juggle multiple and/or changing priorities in a fast-paced, entrepreneurial environment
• Prior success working closely with Sales to drive lead gen demand
• Experience interfacing with media and industry analysts to influence their perception of the company’s products
• Strong, persuasive communication skills will an ability to synthesize complex market and technology messages into sales drivers
• Excellent leadership skills with the ability to mentor and inspire high performance from a Marketing team