Sr. Growth Marketer

About You:

• Exceptional knowledge of all Zapier products and previous experience building complex systems from scratch
• Previous experience in a data-driven marketing role, preferably for a SaaS product scaling its acquisition efforts in a startup environment.
• Knowledge of various marketing and analytics tools such as Google Analytics, Hubspot, email marketing, and content management systems.
• Experience with SEO or a desire to learn.
• Demonstrated ability to execute and refine growth strategies from zero to one.
• Ability to set clear goals, analyze data and recommend next steps.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment.

 Things You’ll Do:

• Ideate, develop, and execute top-of-the-funnel marketing strategies that drive awareness and acquire new users for Zapier's growing product suite—including Tables and Interfaces. You'll discover and grow sustainable, evergreen channels.
• Collaborate with the New Products product marketing team to implement go-to-market experiments, analyze results, and invest in what works.
• Build templates to showcase how Tables, Interfaces, and Zaps empower customers to build complex automations and “apps.”
• Implement SEO strategies that drive long-term website visibility and organic traffic.
• Collaborate with cross-functional teams to align on growth strategies, acquire more users, and accelerate your efforts.
• Continuously test, measure, and optimize all marketing efforts to increase the effectiveness of marketing campaigns for our new products.
• Set clear performance goals, measure the success of your campaigns, and recommend whether to invest in or pause efforts based on the overall impact on the funnel.
• Write your own content for a variety of platforms—like landing pages, emails, social, and templates.