Social Media Online Marketing Manager

Responsibilities:

Strategy Development:

• Design and implement a comprehensive social media strategy aligned with business goals, including increasing brand awareness, customer engagement, and lead generation.
• Research industry trends and competitor activities to ensure our messaging remains innovative and competitive.

Content Creation & Management:

• Develop creative and high-quality content (graphics, videos, written posts, etc.) tailored to our industry.
• Create a content calendar that aligns with marketing campaigns, promotions, and seasonal opportunities.
• Collaborate with the marketing, design, and sales teams to ensure content consistency across all channels.
• Ensure content is optimized for SEO and aligns with brand messaging and strategy.

Community Engagement:

• Manage and monitor social media communities on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Engage with followers, respond to comments and messages, and foster relationships with industry influencers and partners.

Campaign Management:

• Plan and execute social media campaigns and paid advertising efforts.
• Track and analyze campaign performance metrics (engagement rates, reach, conversion rates, etc.) to optimize future campaigns.
• Manage digital marketing budgets, monitor expenditures, and optimize spending to maximize ROI.

Analytics & Reporting:

• Use social media analytics tools to measure the success of posts and campaigns.
• Prepare monthly reports outlining progress, key metrics, and insights, with recommendations for strategy adjustments.

Brand Advocacy:

• Maintain a consistent brand voice that aligns with our company’s values and industry standards.
• Work with external agencies and vendors as necessary to enhance content quality and reach.
  

Qualifications & Requirements:

• 3+ years of experience managing social media platforms for a brand, preferably in a manufacturing, construction, or industrial sector.
• Proven track record of developing successful social media campaigns that drive engagement and lead generation.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Creative mindset with the ability to generate innovative content ideas.
• Basic graphic design and video editing skills are a plus.
• Bachelor’s degree in marketing, Communications, Business, or equivalent.
• Highly organized and able to manage multiple projects simultaneously.
• Detail-oriented with strong analytical skills.
• Ability to adapt to a fast-paced, evolving digital landscape.
• Self-motivated, proactive, and a strong team player.
• Well organized, detail orientated and also able to take an overview.
• Gets others onboard/compliant
• Fluent in Twi and ideally other Ghanaian languages.
• Excellent spoken and written English.
• Strong analytical and report writing skills
• Supportive team player but also speaks out when seeing problems or wrongdoing.

How to apply:

• Interested candidates should send their CVs and cover letters to e.boateng-davis@dbsghana.com

Location: Accra, Spintex
Employment Type: Full-Time
Salary Range: Attractive