Social Media Manager

Responsibilities:

• Design and implement social media strategy and guidelines that align with our overarching marketing and business goals
• Own editorial planning and intake process with cross-functional teams
• Manage day-to-day posting on Veeva social properties
• Write and edit engaging, relevant copy that quickly hooks our target audience and encourages action
• Monitor, listen and respond to audience comments and direct messages
• Collaborate closely with content, product, and field marketers to amplify the reach of our content across all campaigns and programs
• Analyze and report on key metrics; adjust strategy as needed
• Be a steward of best practices in messaging, grammar, and writing for social media
• Help educate and elevate the team’s understanding of social media best practices
• Stay on top of trends and tools in the social media space

Requirements:

• 3+ years of experience in social media marketing, ideally in the B2B tech/enterprise software space
• Prior experience driving social strategy and day-to-day execution in a cross-functional organization
• Exceptional writing skills and ability to translate complex topics into simple, digestible, buyer-oriented copy
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail

Nice to Have:

• Familiarity with the life sciences industry
• Experience working with remote and global teams