Social Media Manager at International Sports Betting Company

An international sports betting company operating in Ghana is looking for a Social Media Manager who will be responsible to implement social media content strategies to oversee the company’s interactions with the public. The duties include planning digital campaigns to build a community online, identifying trends in customer interactions as well as analyzing engagement data.The Social Media Manager will also be responsible for planning, developing, implementing and managing strategies for the social media accounts of the business.Minimum Qualification: Degree/HND in related CourseExperience : 4 yearsWorking Hours: Minimum of hrs per weekDuration: Full-TimeLocations: AccraSalary: NegotiableSocial Media Manager Responsibilities: Formulating high-quality written and visual content for each social media campaign.Focusing on set KPIs and optimizing towards them within each campaignWorking with internal Design Teams to ensure creative briefs are clear and assets are delivered on time, with clear testing strategiesUpdate social media content across all channels and engage with customers and followersUse social media marketing tools such as Buffer and HootsuiteMonitor and analyze social media trendsAnalyze customer expectations according to past social media activityInteracting with external partners to stay on top of campaigns delivery and performanceDevelop Social media strategies to meet KPIs and KRAs for campaignsPost-campaign performance analysis and evaluation, looking for opportunities to improve processes and insightsEstablish relationships with social media influencers and develop a strong network and brand awarenessCommunicate effectively to all stakeholders including senior management and content writersRunning company social media advertising campaigns.Building a social media presence by maintaining a solid online presence.Respond to all customer service queries received via social media platforms.Coaching Social Media Executive/s on content creation best practices.Collaborate with Marketing, CRM and Product Development teams Social Media Manager Requirements & Skills Experience as a social media manager or a similar roleHave a good eye for engaging and response generating creative.Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Telegram, TikTok, YouTube, etc.Excellent verbal and written communication skillsCraft engaging contentStrong social media marketing techniques to increase brand awareness and impressionsUnderstanding of SEO and web traffic metricsGood understanding of social media KPIsAbility to work remotely, independently and as part of a teamAbility to work on multiple projects simultaneouslyTeam player and great managerial/leadership skillsCritical thinker, Goal/Result driven and problem-solving skillsGreat interpersonal, Organizational, Time Management and presentation skills