Senior Web and Content Marketing Manager

Responsibilities:

• Using performance insights, competitive and market analysis, and business objectives to define the content marketing strategy for the website and other digital channels.
• Creating various forms of content including landing pages, web copy, email messages, case studies, survey reports, digital assets, and more.
• Maintaining the highest level of editorial oversight for the website and all created content, while staying consistent with brand tone, messaging, and visuals.
• Led website and content execution by coordinating website/content roadmap, calendar, deliverables, priorities, and timelines with stakeholders, web developers and designers. 
• Conducting content audits, identifying gaps, running A/B tests, and optimizing content to improve the customer journey, thereby increasing conversion and engagement metrics.
• Coordinating the implementation, visualization, and insights from Google Analytics, Google Tag Manager, Microsoft Clarity, and other tools. This includes tracking KPIs and creating dashboards.
• Collaborating with other team members to monitor and improve SEO performance using keyword research, technical infrastructure improvements, and more.
• Staying up-to-date with industry best practices, regulatory requirements, competitor messaging, and customer challenges.
• Managing the contractors (writers, designers, content creators, analytics consultants, etc) necessary to complete projects.

You also have:

• 5+ years of experience in website management and content marketing, with a strong track record for selling to a technical audience.
• The ability to strategize, concept, create, and scale projects with lots of autonomy.
• An analytical mind with enthusiasm for problem-solving and measuring effectiveness.
• Expert-level organizational, analytical, and written/verbal communication skills.
• Impeccable writing and editing skills, with a high attention to detail.
• The ability to use data and industry insights to make informed marketing decisions.
• Experience in SEO, keyword research, and optimization.