2 months ago
Job Summary
As a Senior Brand Strategist, you will be a key contributor to the brand strategy of your accounts. You’ll develop a keen understanding of your client’s business requirements, generate insights that create the foundation for brand, creative, and engagement strategies, and help solve ad hoc commercial strategy problems. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.
- Minimum Qualification:Degree
- Experience Level:Senior level
- Experience Length:3 years
Job Description/Requirements
What you’ll do:
- Manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)
- Synthesize information on product, market category, and audience (patients, caregivers, and HCPs) to derive insights that can be leveraged to build brand, creative, and engagement strategies
- Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools
- Shape the development of fundamental strategy frameworks and tools, including SWOT analyses, belief continuums, strategy maps, brand ladders, and brand positioning
- Contribute to or lead the development of tight, inspiring creative briefs and translate brand insights into ideas
- Clearly communicate and present ideas, POVs, and strategies to internal teams and clients
- Help develop and facilitate internal and client workshops
- Collaborate with colleagues from account, scientific, creative, and engagement strategy teams
Desired Skills and Experience:
- Experience with patient and HCP marketing, including Pharma brand launch (rare disease experience preferred)
- Experience utilizing strategic tools for analysis (e.g., NetBase, Kantar, eMarketer)
- Experience co-facilitating client workshops
- Superb and persuasive communications skills, both written and verbal
- Adept at storytelling
- Advanced Word, PowerPoint, and Excel
About You:
- 3-5+ years strategic planning experience in a healthcare/pharmaceutical advertising agency environment
- Experience with patient marketing
- Experience working in brand strategy
- Strong and persuasive communications skills, both written and verbal
- Experience utilizing strategic tools and processes for analysis
- Experience participating in internal and client meetings, workshops, and processes
- Advanced Word, PowerPoint, and Excel
- Experience using research tools such as Sermo, NetBase, Kantar, Global Data/Datamonitor, or Decision Resources Group
- Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or Life Sciences
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