Senior Product Marketing Manager
Marketing & Communications
As a Senior Product Marketing Manager, you will work collaboratively with the product, sales, design, marketing, and copywriting teams to develop marketing campaigns to increase awareness, retention, and engagement for new and existing products. You will be responsible for developing the product positioning, building go-to-market plans, researching and advocating for customers, and owning the growth strategy for new customer-facing products and features.
- Minimum Qualification:Degree
- Experience Level:Senior level
- Experience Length:3 years
What you’ll be doing day-to-day
Identifying user needs by deeply understanding our customers and how our product works globally to create data-driven, actionable insights for product teams
Drive go-to-market launch strategies by owning value proposition, messaging, positioning, and audience strategy.
Work closely with the brand and regional marketing teams to create and deliver compelling high-impact campaigns to drive product adoption, growth, and retention.
Developing research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
Run experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact
What you need
3-5 years of work experience at a b2b or b2c product, growth, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company) Payroll and/or HR software knowledge and marketing experience are a huge plus.
Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams
A strong track record in consumer marketing and understanding of channels - in-product, digital, PR, and offline activations
A product mindset and track record of tight collaboration with product teams
A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners
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