Senior Product Marketing Manager


Marketing & Communications

IT & Telecoms Confidential
1 month ago

Job Summary

As a Senior Product Marketing Manager, you will work collaboratively with the product, sales, design, marketing, and copywriting teams to develop marketing campaigns to increase awareness, retention, and engagement for new and existing products. You will be responsible for developing the product positioning, building go-to-market plans, researching and advocating for customers, and owning the growth strategy for new customer-facing products and features.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:3 years

Job Description/Requirements

What you’ll be doing day-to-day

  • Identifying user needs by deeply understanding our customers and how our product works globally to create data-driven, actionable insights for product teams

  • Drive go-to-market launch strategies by owning value proposition, messaging, positioning, and audience strategy.

  • Work closely with the brand and regional marketing teams to create and deliver compelling high-impact campaigns to drive product adoption, growth, and retention.

  • Developing research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape

  • Run experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact

What you need

  • 3-5 years of work experience at a b2b or b2c product, growth, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company) Payroll and/or HR software knowledge and marketing experience are a huge plus.

  • Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams

  • A strong track record in consumer marketing and understanding of channels - in-product, digital, PR, and offline activations

  • A product mindset and track record of tight collaboration with product teams

  • A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners

Important Safety Tips

  • Do not make any payment without confirming with the Jobberman Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
Report Job

Share Job Post

Lorem ipsum dolor (Location) Lorem ipsum ₵ Confidential

Job Function : Lorem ipsum

9 months ago

Lorem ipsum dolor (Location) Lorem ipsum ₵ Confidential

Job Function : Lorem ipsum

9 months ago

Lorem ipsum dolor (Location) Lorem ipsum ₵ Confidential

Job Function : Lorem ipsum

9 months ago

Stay Updated

Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

We care about the protection of your data. Read our privacy policy.

This action will pause all job alerts. Are you sure?

Cancel Proceed
Follow us On:
Follow us on FacebookFollow us on InstagramFollow us on LinkedInFollow us on TwitterFollow us on YouTube
Get it on Google Play
2023 Jobberman