Senior Performance Marketing Manager

Responsibilities:

• Manage paid marketing channels including Facebook, LinkedIn, Google Marketing Platforms, affiliates, comparison sites and directories.
• Oversee our performance marketing agency by managing their day-to-day, ensuring execution of plans, monitoring campaign performance, recommending changes and optimizations, and reporting on results.
• Track and present regularly on performance against budget, leads, cost-per-lead, cost-per-customer, and ROI targets.
• Own our media planning, spend allocations, and recommendations across all our paid marketing programs.
• Develop campaigns and ad account structure to ensure full coverage of our buyer personas, product lines, and target markets.
• Drive ongoing development and optimization of creative, ad copy, and landing pages in collaboration with internal teams.
• Identify and test new media placements and channels while keeping up to date with industry trends, industry-related media, and paid marketing best practices.
• Collaborate with sales, analytics, and business ops teams on analysis projects and to develop internal attribution and predictive models.
• Collaborate with content and SEO teams to share best practices and ensure we run a comprehensive acquisition marketing program.

Requirements:

• At least 5 years in a similar role overseeing paid marketing activities in a global or competitive B2B sector
• Experience with SaaS, sales-driven funnels, or recurring revenue models a plus
• Proven track record of growing revenue efficiently through the optimization of paid search, paid social, and display campaigns
• Knowledge of tags, site analytics, data visualization, and landing page A/B testing tools with advanced spreadsheet skills and ability to translate metrics into actionable insights
• High attention to detail and excellent communication skills (written, verbal, presentation, and interpersonal)
• Current knowledge of ad tech and ability to bring a customer/product mindset to your decision-making process