Senior Performance Marketing Manager

Some of the things you’ll do:

• Create, execute, and support a multi-channel advertising strategy with the goal of maximizing return on ad spend.
• Develop a roadmap of experiments across marketing channels, audience segments, creative, and messaging, and execute statistically significant tests to validate your hypotheses.
• Work closely with our design team to improve ad creative and landing pages in order to increase conversion and improve overall performance.
• Perform detailed quantitative analysis on marketing performance data at the program and the individual channel levels, reporting on it on a regular basis to the leadership team, and using it to continuously improve how we go to market.

About you:

• You have been on the ground floor of the performance marketing function going from 0 to $5m+ in annual spend. Ideally, you have done this at a B2B SaaS company.
• You have meaningful experience managing performance channels such as Google, Facebook, Instagram, YouTube, and more.
• You are data-driven and move quickly to test, optimize, and scale marketing campaigns.
• You are very organized and have no problem managing multiple campaigns at the same time.
• You are a fast learner and enjoy standing up new channels.
• You’re comfortable using SQL, Excel, and other tools to parse through large data sets and generate thoughtful, actionable reports.
• You have experience working cross-functionally to optimize marketing assets and landing pages.