Senior Manager, Performance Marketing

Responsibilities

• Develop and oversee all aspects of our digital marketing tactics including paid acquisition, optimization of the marketing website and SEO strategies to drive our top-of-funnel performance numbers
• Monitor our paid campaign performance and create clear reporting and update cadences
• Create our SEO strategy and own point-of-view around site rankings and web traffic
• Manage external agencies/contractors and create frameworks for ROI and assessing performance
• Coordinate with our Data Team to evaluate important metrics that affect our website traffic, product sign-ups and target audiences
• Work cross-functionally with marketing, product, and sales to address gaps in our existing digital strategies and identify new areas for growth
• Manage digital marketing budget across various channels, contractors, and technology

What We're Looking For

• 5-8 years of Digital Marketing experience including Paid Media and SEO, preferably at a product-led growth company in SaaS
• Track record of creating and scaling key acquisition channels
• Excellent communication skills, both written and verbal, and comfortable managing high-stakes communications
• Data-driven, with a willingness to get into the weeds
• Fluency in GA, Mode (or comparable Data Analytics platform), Hubspot (or comparable Marketing Automation platform)
• Detail-oriented and accurate; enjoys problem-solving and being challenged
• Works well under deadlines, with the ability to identify and communicate issues quickly