Job Summary
With the rapid growth in carbon markets increasing media attention and scrutiny to the field, Verra is seeking a Senior Manager, Media Relations to conduct proactive media outreach around key organizational initiatives and engagement moments; as well as placing profile and feature stories about the organization, the communities we impact, and the people we help. This position will be the point of the spear for brand communications designed to reach our key stakeholders, and to shape a narrative showcasing Verra’s importance, integrity, and impact. It will also support and provide guidance to the Manager, Rapid Response Media during all-hands-on-deck reactive opportunities.
- Minimum Qualification: Degree
- Experience Level: Senior level
- Experience Length: 7 years
Job Description/Requirements
You bring with you...
- 7-15 years of experience in media relations and the environment, including a working knowledge and existing relationships with the national and global environmental media corps.
- A proven ability to forge new relationships with journalists by understanding their beats, their needs and how to meet them.
- Excellent news sense and judgment, including not just insight into identifying items with intrinsic news value – but also the ability to shape stories so that they become news.
- Commitment to strategic media relations, with the ability to identify tactical outreach opportunities based on a deep understanding of your key audiences and the critical, at times surprising pathways to reach them.
- A commitment to meeting the climate challenge by supporting pragmatic, impactful solutions that are worth fighting for.
In this role, you will grow and expand your expertise by...
- Gaining an intimate understanding of carbon finance, which will become increasingly important as the world moves to net zero emissions in the coming decades.
- Becoming an integral part of the world’s leading environmental and social standard setter.
- Having the opportunity to advance as the need to communicate these complex strategies increases.
You will know you are successful if...
- You establish yourself as a trusted source of information for reporters covering the sector.
- You are able to answer inquiries, understand and explain the broader context in which we operate.
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