Senior Engagement Strategist

Fishawack Health

Marketing & Communications

Healthcare Confidential
2 months ago

Job Summary

We’re looking for a driven and forward-thinking engagement strategist (remote or hybrid) with a passion for building and executing integrated marketing plans in the healthcare and life science space. As an Engagement Strategist at Fishawack Health, you will play a critical role in the engagement ideation, development, and activation efforts across your assigned portfolio(s).  This is a unique and exciting opportunity to join a growing team and work with global brands who are pursuing new and innovative technologies that make the world a better place.

  • Minimum Qualification:Degree
  • Experience Level:Senior level
  • Experience Length:3 years

Job Description/Requirements

What You’ll Do:

  • Collaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programs 

  • Develop competitive landscape assessments, audience personas, customer journeys, and content & message matrices, all utilizing a combination of research methods and inputs 

  • Inform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaigns 

  • Advise on best practices for channels and media formats leveraged to communicate with patients and HCP audiences 

  • Make strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data output 

  • Track, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutions 

  • Effectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization 

About You:

  • 3-4 years of digital marketing experience (pharma experience strongly desired) 

  • Strong background in generating data-driven insights and recommendations  

  • Ability to articulate engagement strategy recommendations to cross functional internal team and clients teams 

  • Understanding of basic UX principles for design & development of experiences 

  • Practical experience and strong knowledge of using integrated marketing disciplines to create multichannel or omnichannel campaigns including: 

  • SEO/SEM 

  • Social Media 

  • CRM 

  • Direct marketing 

  • Content strategy 

  • Proficient in Microsoft Office 

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