Senior Director, Marketing

You bring with you...

• 10-15 years of experience in marketing, sales, and brand development.
• BSc/BA in Business Administration, Marketing, Communications, or related field
• Experience in sustainability, climate, and/or carbon markets preferred.
• Experience conducting general market research to keep abreast of trends and competitors’ marketing movements.
• Experience building brands and supporting the development of compelling graphic and textual language.
• A thorough knowledge of web analytics (e.g., Google Analytics, WebTrends, etc.) and Google Adwords.
• Experience managing consultants, freelancers, and other suppliers, including contract negotiation and management.
• Excellent leadership and organizational skills.
• A customer-oriented, team-focused, collaborative approach.

In this role, you will grow and expand your expertise by...

• Gaining an intimate understanding of carbon finance, which will become increasingly important as the world moves to net zero emissions in the coming decades.
• Becoming an integral part of the world’s leading environmental and social standard setter.
• Becoming intimately familiar with key players in the expanding universe of carbon finance.

You will know you are successful if...

• You develop Verra’s marketing strategy from the ground up, including building out the team as needed, to support the development of Verra’s core and emerging programs.
• You have identified and understand Verra’s target audiences, competitors, supporters, and unique value propositions and have incorporated this into regular campaigns and initiatives.
• You actively support Verra’s overarching stakeholder engagement strategy, recommending and producing collateral materials and products to support targeted outreach.
• You regularly provide strategic advice to all levels of the organization to support the development of successful products and services.
• You regularly conduct customer, brand, and product research initiatives.