1 month ago
Job Summary
At Hotjar, we’re creating Product Experience Insights software for digital product teams. We help show how users behave and what they feel strongly about, so product teams can deliver real value, fast. Reporting to the Director of Brand, we’re looking for a Senior Brand Marketing Manager to bring creative campaigns, demand creation initiatives and brand partnerships to life. You’ll be in touch with Hotjar’s customers, understand what motivates them, and ideate creative and innovative activities that tell our brand story. In collaboration with the Marketing teams, you’ll bring them to life, measure and analyze the impact through our brand metrics and tracker.
- Minimum Qualification:Degree
- Experience Level:Senior level
- Experience Length:5 years
Job Description/Requirements
You will:
- Supporting our GTM strategy full-funnel by ideating campaigns and kick-starting brand partnerships.
- Work in close collaboration with Marketing Exec and Leadership, as well as our Creative Producer and the Creative and Communications teams, with a focus on efficiency and maximum impact, leveraging existing resources and budget.
- Constantly channel the voice of, and be in touch with the Hotjar customers.
- Support in evolving our brand strategy and positioning.
- Report on our brand metrics, e.g. brand tracker, share of voice and search trends.
- Craft and execute brand and market research, both self-driven and with an agency.
Position Requirements
- Experience in turning the customers voice into actionable initiatives to create demand.
- Proven experience actively managing, executing and measuring brand campaigns and their impact.
- Previous work experience in a B2C or B2B tech company.
- Pragmatic approach to execution, budget spending and asset planning, organized way of working and a joy in keeping an overview over the big picture and minuscule details.
- Desire to work in a respectful, transparent, and collaborative work environment, following Hotjar’s company values, culture and ways of working.
- Must submit to a background check confidentially processed by our third-party.
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