Senior Analyst, Marketing Analytics

Your responsibilities will include:

• Instituting frameworks across project and campaign lifecycles, including measurement plans, insight discovery, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to stakeholders
• Connecting the dots across channels through data (including display media, site, search, email, social, and offline) to provide a holistic view of marketing efforts
• Communicating with stakeholders regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success around business goals
• Proactively consulting with digital marketing managers and other stakeholders on industry trends and key functional areas such as analytical tools and marketing measurement.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of a broad range of activities
• Presenting analysis and recommendations to senior level management.
• Develop data requirements for assigned campaigns and programs to support success and inform broader Boston Scientific data roadmap
• Triage and respond to requests related to identified data issues

Required qualifications:

• Bachelor’s degree with 3+ years of digital marketing experience with 2+ years in an analytics-focused role. In lieu of degree, will consider established track record in a digital analytics focused role.
• Proven analytical skills, with strong attention to detail.
• Fluency with Excel (including pivot tables and VLOOKUP’s) and/or other data analysis tools
• Proficient knowledge of SQL and querying databases (Google Big Query, Snowflake) to extract required data for analysis
• Experienced with digital marketing technologies (Google Analytics, Google Tag Manager, Google Marketing Platforms, Google Ads, Facebook Ads, programmatic media, etc.)
• Experience with Tableau, Data Studio/Looker
• Experience communicating with internal and external stakeholders at a variety of levels

Preferred qualifications:

• Passion for digital marketing and emerging trends in the digital landscape
• Demonstrated collaborative skills that foster prioritization and partnership
• Outstanding verbal and written communication skills
• Degree concentration in Business, Economics, Mathematics or other quantitative area of study 
• Experience with Salesforce (Marketing Cloud, Sales Cloud, CDP)
• Experience with A/B test design and associated testing platforms
• Understanding of advanced marketing analytics techniques to solve business problems, such as lead scoring, attribution modeling, and media mix models. 
• Experience with establishing data conversations between Marketing and Sales functions