Sales Executive - Automobile
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Job summary
The Sales Executive - Automobile will be responsible for driving retail and B2B sales through direct customer engagement, relationship building, and effective follow-up. The ideal candidate will have a strong background in automobile sales, excellent communication skills, and a passion for delivering exceptional customer experiences.
Min Qualification:
HND
Experience Level:
Entry level
Experience Length:
2 years
Job descriptions & requirements
Key Responsibilities
Sales & Revenue Generation:
- Achieve monthly sales targets for assigned vehicle inventory
- Manage end-to-end sales process from lead generation to closing
- Develop and maintain strong relationships with individual buyers, garages, and dealers
- Conduct product demonstrations and test drives
- Negotiate terms and finalize sales agreements
Customer Relationship Management:
- Follow up on leads generated through various channels (walk-ins, referrals, digital)
- Maintain detailed customer records and communication logs
- Provide after-sales support and foster repeat business
- Handle customer inquiries and objections professionally
Market & Business Development:
- Identify and approach potential B2B clients (garages, mechanics, small dealers)
- Participate in promotional events and vehicle exhibitions
- Gather market intelligence on competitor pricing and offerings
- Contribute to sales strategy development
Administration & Reporting:
- Prepare daily, weekly, and monthly sales activity reports
- Update CRM system with accurate customer data
- Assist in inventory management and vehicle display
Qualifications & Requirements
Education:
- HND in Marketing, Business Administration, Automotive Engineering, or related field
Experience:
- Minimum 2 years of experience in automobile sales (new or used vehicles)
- Proven track record of meeting or exceeding sales targets
- Knowledge of automotive financing and insurance processes
Technical Skills:
- In-depth knowledge of automobile features, specifications, and mechanics
- Understanding of the Ghanaian automotive market and regulations
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Basic understanding of digital sales tools
Personal Attributes:
- Excellent communication and interpersonal skills
- Strong negotiation and persuasion abilities
- Self-motivated with high energy and drive
- Customer-focused with professional demeanor
- Valid driver's license preferred
- Ability to work weekends and flexible hours as needed
Salary: Base Salary + Performance + Allowances + Commission
Location: Accra
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