Regional Marketing Lead

Responsibilities:

• Support the VP of Marketing to execute the African markets marketing strategy through marketing initiatives that raise awareness, educate and drive the customer lifecycle.
• The primary accountability of this role is to plan and execute marketing strategies and programmes with a particular focus on content development, to deliver customer and business outcomes. This includes planning, supporting and executing projects related to our private and investment banking products.
• Geographical Remit: Regional (African Markets).
• The incumbent is accountable to the VP of Marketing and is responsible for executing customer-focused marketing campaigns to support the objectives and ambitions of the Global Growth Marketing strategy and plan, in turn driving B2C revenue targets.
• This role is part of the go-to-market strategy focusing on supporting the strategic and member growth priorities across African markets.
• The incumbent will deliver this through unlocking market opportunities through insights, marketing science, data and analytics, creativity and innovation.
• The incumbent must support achievement of the Xapo Bank vision, values, goals and culture in personal behavior, actions and decision making.

Skills needed:

• Modern Marketing professional with understanding of latest developments in the marketing and media world
• Have in depth knowledge of integrated marketing, encompassing traditional, digital and social channels
• Experience in content development and flexing content across marketing channels 
• Have a penchant for learning
• Understand the use of data and analytics in deriving customer value
• Have the ability to produce competitor analysis and reports
• Be passionate about the customer and be obsessed with customer outcomes
• Degree level qualification in marketing and/or business studies preferred
• 5+ years’ marketing experience
• Demonstrated experience in leading marketing initiatives across African markets
• In-depth knowledge of the latest communication advances, as well as a clear comprehension of the wants and needs of consumers, business decision makers, and industry trends
• Experience in effectively working with globally distributed teams
• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development
• Proven creativity, having developed communication positioning's and distinct marketing assets
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Ability to think innovatively, shaping and communicating new concepts
• Ability to translate complex business and customer problems into simple, strategically sound and insight led stories

Other requirements:

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.