Public Relations Manager

Responsibilities: 

• Must engage, promote and communicate clearly about the brand to the various classes of clients and what it stands for.
• Developing a marketing communications plan including strategy, goals, budget and tactics.
• Developing a media relations strategy, seeking high-level placements in print, broadcast and online media.
• Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy.
• Coordinate all public relations activities and creating, managing a PR plan, including budgets, timelines, etc.
• Monitor, analyze and communicate PR results on a quarterly basis.
• Direct social media team to engage audiences across traditional and new media.
• Leverage and strengthen existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests.
• Create content for press releases, byline articles and keynote presentations.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Qualifications & Requirements:

• Proven working experience in public relations required.
• A proven track record of designing and executing successful public relation campaigns at both a local and national level.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• Five (5 ) years’ experience and more in related fields.
• Extensive experience with social media including blogs, Facebook, X, etc.
• Event planning experience.
• BA/MA degree in Marketing, Advertising, Communications or a related discipline.
• Leadership and team management skills.
• Good creative writing and editing skills.
• Proficiency in MS Office and other software’s.

Location: Accra