1 month ago
Job Summary
We are seeking a highly motivated and experienced Product Marketing Manager to join our team. This role is critical in leading our Product Marketing function, and will be responsible for designing and executing a successful product marketing strategy that helps Toggl reach more people with its two main products
- Minimum Qualification:Degree
- Experience Level:Senior level
- Experience Length:5 years
Job Description/Requirements
Responsibilities
- Expert advocate: Become an expert in the Toggl Track and Plan products, gain a deep understanding of how it adds value to our users' lives, and know how to translate technical product details into user benefits
- Market research: Develop an understanding of target audience and market and spreading the word. Follow and analyze market trends to feed into stronger product positioning and messaging
- Positioning and messaging: Develop Toggl's product positioning and messaging strategy across Track and Plan
- Voice of the customer: Share learnings around customer needs and challenges with the broader team to drive product and business decisions
- Support product launches: Plan, prepare, and launch new products and features
- Marketing copy and content: Craft compelling copy across marketing channels, from landing pages to ad campaigns
- Project management: Work with and connect various teams on cross-functional strategies, owning the process from start to end
About You
- Demonstrated product marketing ability, with bonus points for experience in agency environment and/or B2B SaaS
- Proven experience that spans customer research, go-to-market strategies, copywriting, and conversion rate optimization
- Familiarity with marketing tactics such as integrated marketing campaigns
- Excellent communication skills, especially when it comes to communicating asynchronously in a remote organization
- Self-starter that doesn't need a manager to tell you what to do each day, with intellectual curiosity, and a genuine empathy for the customer's pains
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