Product Marketing Manager

What you will do

Defining our core messaging and positioning

• Develop and execute product positioning and messaging that differentiates VEED's products from its competitors in the market.
• Develop and maintain a deep understanding of VEED's target audience and market trends to inform product strategy and messaging.
• Define frameworks that help us position our products, and how we should talk about them.
• Help us tell the stories of our products and the people who use them - we want to move from talking about products and tools to value and benefits.

Go-To-Market Strategy

• Collaborate with the product team to develop comprehensive product launch plans, release plans, and overall product GTM strategy.
• Work closely with the sales team to develop sales enablement materials, such as product demos, case studies, and sales presentations and any other product onboarding materials.
• Work closely with the content marketing and social media team to create marketing materials, such as white papers, blogs, and social media posts, that effectively communicate VEED's value proposition and product benefits.
• Manage product launches and releases, including coordinating cross-functional teams, creating launch plans, and executing go-to-market strategies.

Collaboration

• You will be the voice of product in marketing and the voice of marketing in product, helping keep our teams well aligned and working in sync.
• You’ll work closely with all the functions within marketing (content, social media, influencer, performance) to define strategies and collaborate on execution.
• Work closely with our CRM manager and activation team to create strategies for effectively onboarding and engaging with users post sign up.

Research

• Develop a deep understanding of our target markets and help map customer journeys across different end-user groups to identify high-impact opportunities. 
• Become the go-to expert on the needs, behavior and motivations of our users, and market trends around videos and content creation.
• Continuously engage in research and develop a strong understanding of the broader competitive landscape and ecosystem.
• Monitor and report on market and competitor trends, and adjust product positioning and messaging accordingly.

Reporting

• Measure and report on the success of product marketing initiatives, and adjust strategies as needed to meet business objectives.
• Optimise based on learnings.
• Maintain an experimental mindset to quickly test and learn, based on data.

About you

• 5+ years of experience in product marketing in a SaaS or PLG company
• Track record of working closely with sales teams and/or solid SEO experience a big bonus
• Proven ability to develop and execute successful product marketing strategies that drive revenue growth
• Strong understanding of B2B marketing and sales processes
• Excellent communication skills, with the ability to communicate complex ideas in a clear and concise manner
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Experience working with cross-functional teams, including product, sales, and customer success