Performance Marketing Specialist

What you will do

Strategy Development

• Develop performance marketing strategies aligned with business goals.
• Conduct market research and analysis to identify target audience, trends, and opportunities.
• Collaborate with internal stakeholders to align marketing efforts with overall business strategy.

Campaign Management

• Hands on experience in running campaigns on Meta
• Plan, execute, and optimize multi-channel marketing campaigns to drive customer acquisition and revenue growth.
• Analyse data, conduct A/B testing, and optimize landing pages, ad copy, and creative elements to maximize conversion rates.
• Manage advertising budgets, allocate funds effectively, and ensure efficient spending to achieve ROI targets.

Analytics and reporting

• Knowledge of measurement techniques for both Desktop and Apps
• Collect and analyse campaign data to measure performance, identify trends, and generate actionable insights.
• Create regular performance reports and dashboards to communicate results, key findings, and recommendations to stakeholders.

Collaboration and communication 

• Collaborate with cross-functional teams to ensure campaign alignment and successful execution.
• Work closely with content creators to ensure a healthy pipeline of creatives.

About you

• Proven experience in performance and digital advertising, including Meta.
• Knowledge of performance marketing channels and platforms (e.g. Google Ads, Facebook Ads Manager, LinkedIn Ads, affiliate networks).
• Strong analytical and problem-solving skills.
• Strong project management skills, ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and best practices in digital and performance marketing.