Performance Marketing Director

• Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, SEO, programmatic display, influencer and affiliate marketing
• Drive our customer acquisition, retention, and churn strategies through the creation of targeted, data-driven campaigns that are optimized for ROI
• Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
• Own the forecasting, monitoring, and reporting of acquisition and retention performance and budgets
• Build and maintain relationships with external vendors and partners, such as affiliate partners, media buying agencies, and influencers
• Lead and maintain a mar-tech strategy, continuously evaluating and improving upon the effectiveness and efficiency of our marketing processes and infrastructure
• Collaborate with internal teams, specifically the product team, to develop and implement go-to-market strategies that align with the product team's delivery schedule
• Research and implement AI-powered tools to optimize marketing efforts across various disciplines, including SEO, advertising, paid media, and CRM

Requirements:

• Fluency in both spoken and written English
• Portuguese and or Spanish language skills are a plus
• Bachelor's or master's degree in Marketing, Economics, Business or a related field
• Experience implementing high-growth performance marketing strategies in emerging markets, specifically in the sports betting and casino industry
• Demonstrable evidence of making data-justified marketing decisions, and experience using data and analytics to optimize campaigns and achieve KPIs
• Up-to-date knowledge of SEM, SEO, CRM, influencer and programmatic advertising methods, and experience developing and implementing successful campaigns in these areas
• A customer-centric mindset with the ability to analyze customer and competitor behaviors and develop effective marketing campaigns that drive growth
• The ability to influence within a fast-paced and distributed environment, and experience working collaboratively with internal and external stakeholders