Paid Social Manager

Responsibilities: 

• Ensure accurate set up and management of paid social campaigns across multiple platforms / networks
• Lead ongoing optimisation and evolution of media activity, devising and managing appropriate testing frameworks and beta products in order to maximise performance.
• Ensure regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis.
• Ensure activation and execution happens within timeframe agreed with client(s) and media teams.
• Look for innovative opportunities to deliver new solutions that demonstrate superior value to clients through close relationships with media and technology partners
• Lead updates at regular client review meetings and status calls on specific channel(s)
• Work closely with colleagues from all media specialisms to ensure budget is always managed most efficiently and data shared across all channels
• Ensure accurate monthly reconciliation and financing of clients and to ensure spend is delivered according to media plan and clients receive accurate and timely invoicing from media partners

 Required:

• Experience in digital media agency in hands on activation role
• Have an in-depth understanding of paid social advertising platforms and how to define, segment and target people online
• Ability to independently research new areas of the market or areas of opportunity and develop POVs to share with colleagues and clients
• Ability to independently activate, manage, and optimise campaigns, and oversee others to ensure quality of output
• A strong team player who is able to work on a complex account and see how their work can fit in for the benefit of the client’s business
• High attention to detail to ensure accuracy throughout process from campaign set up to finance reconciliation
• Excellent numeracy and Excel skills
• Collaborative, team player with inquisitive attitude

Desirable:

• Possess hands-on experience of major social channels
• Knowledge of using analytics packages such as Google Analytics
• Confident with data tools such as Supermetrics
• Knowledge of tech tools such as Smartly & 4C
• Experience with project management tools such as Asana & Trello
• Experience in a full-service agency working closely with creative teams
• Language skills