Paid Search Manager

Responsibilities:

• Be the SME for Paid Search channels responsible for all day-to-day operations of global SEM campaigns and activity for Deel including but not limited to Google AdWords, Shopping, Discovery, YouTube and Bing. This includes awareness/branding campaigns, consideration/traffic campaigns and acquisition (main goal) campaigns.
• Work with our Director of Performance Marketing and Regional Paid Ads Managers to ensure our Paid Search efforts are top performing and constantly improving.
• Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers.
• Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities.
• Work with our copywriting team to construct and iterate on new ad copy and landing page tests to ensure we have the highest quality score and CTRs for ads that convert.
• Work with our PMMs to understand our different product offerings, features, and launches to make sure we are covered across all types of relevant keywords.
• Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success
• Educate the Growth team on latest search trends and clear insights to enhance performance across teams
• Manage and own relationships with Search vendors (ex. Google and Bing)

Requirements:

• You have a minimum of 5 years experience managing SEM accounts for a B2B brand, ideally in-house
• You are an expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You have been responsible for lead generation for Paid Search and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
• You are self-motivated and adaptable and comfortable with a fast-paced environment
• You are fluent in written and spoken English