Paid Media Expert

Top technical/hard skills you need to have for the role:

• Search Engine Marketing (SEM): Deep understanding of SEM best practices, including keyword research, ad group structuring, bidding strategies, and optimization tactics.
• Understanding of Landing Page Optimization: Knowledge of conversion rate optimization (CRO) practices for landing pages to ensure paid traffic converts effectively.
• Creativity and Copywriting: Ability to develop compelling ad copy and creative strategies that align with brand messaging and drive engagement.
• Paid Media Platforms: Proficiency in major paid media platforms, such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Instagram Advertising, and Twitter Ads, among others.
• Budget Management: Ability to effectively manage advertising budgets, allocate spending across campaigns, and optimize for ROI
• Data-driven Decision Making: Ability to use data to inform decisions, improve campaigns, and drive results.

Specific role outcomes

• To create a clear paid media strategy in an autonomous way for https://www.rapidseedbox.com/ products
  • To develop a robust paid media strategy for the next quarter.
  • Create a detailed plan that includes campaign objectives, target audiences, budget allocation, and expected outcomes.
  • Time-bound: Within the first 30 days
• To learn about the brand, its offerings, and its target customers.
  • Be able to articulate the brand’s USPs, understand the customer persona, and how the brand meets their needs.
  • Time-bound: Within the first 30 days
• To be able to effectively execute the paid media strategy across the different platforms [Facebook/Google/Reddit] and have all campaigns 100% up and running.
  • To learn about the brand, its offerings, and its target customers.
  • Time-bound: Within the first 60 days
• To start running campaigns on Facebook & Google with a total of $10,000 of ad spend in the first 90 days, that are profitable with positive ROI with an ROAS of x2.
• To come up with great ideas for how we can execute marketing campaigns for what we have right now, to build upon it and market our services in a more effective way.
  • Presenting those ideas in a clear way.
• To provide clear weekly reporting & planning in Asana, our project management system.
  • Weekly report outlining what was done and what is planned next.
• After 180 days, you are fully responsible for adding a new $50,000 MRR to the company products through the paid media channel.

 

About you

To excel in this role, you need to have the following personality/character traits you need to have:

• 5+ years of experience running paid media campaigns & scaling them in a sustainable & profitable way across multiple paid media chanells.
• Someone who is hungry to deliver results, with high levels of marketing efficiency. Prove us you are hungry!
• Hunter attitude that is willing to do whatever it takes to get the result done.
• Analytical Thinking: The ability to analyze data and draw meaningful insights is crucial for a paid media expert. They need to understand the performance of their campaigns and make data-driven decisions to optimize results.
• Creativity: While it’s a data-driven role, creativity is also essential for creating compelling ads that attract and engage users.
• Attention to Detail: With so many variables at play in a paid media campaign, a keen eye for detail is important. This skill is critical when setting up and managing campaigns, analyzing data, or creating reports.
• Adaptability: The digital marketing landscape is ever-changing. A paid media expert must be able to adapt quickly to new trends, platform changes, and evolving best practices.
• Communication Skills: Effective communication is important in this role for presenting insights, explaining strategies, and collaborating with other teams.
• Problem-Solving: The ability to identify issues that may be impacting campaign performance and finding effective solutions is a valuable skill.
• Time Management: A paid media expert often needs to manage multiple campaigns across different platforms simultaneously. Good time management skills can help them prioritize tasks and work efficiently.
• Resilience: Digital marketing campaigns may not always perform as expected. Being able to handle setbacks and maintain a positive attitude can be beneficial.
• Project Management: While not necessarily a soft skill, the ability to manage projects from initiation to completion, coordinate with other teams, and meet deadlines is essential for success in this role.
• Strategic Thinking: While the role involves hands-on execution, strategic thinking skills are necessary for planning effective campaigns, identifying opportunities for growth, and making high-level decisions based on campaign data.