Marketing Performance Analyst

Fanatee

Marketing & Communications

IT & Telecoms Confidential
1 month ago

Job Summary

We are looking for a Marketing Performance Analyst to join our ever growing marketing team. At Fanatee, the marketing team is one of the main motors of growth for our games. As Marketing Performance Analyst, your role will be to analyze and guarantee the efficiency of the user acquisition campaigns for one of our games. Your responsibilities will center in managing online user acquisition campaigns across many advertising channels and provide qualitative analysis of the performance of currently active campaigns. You will participate in the decision making of marketing budget allocation and work to always seek that our games have the lowest possible cost per acquisition and the highest return on investment. Beyond that, you’ll also be the main point of contact between the performance marketing team and both the creative production and product management teams. You’ll lead the discussions of growth potential between different teams and allocate the time of the performance marketing team to optimizing Campaigns in the most efficient way possible

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 1 year

Job Description/Requirements

Responsibilities 
  • Analyzing closely the performance of user acquisition Campaigns.
  • Qualitative analysis and tracking of Marketing KPI’s for our games.
  • Building reports for marketing performance to different teams and the company’s stakeholders.
  • Cultivate and nurture relationships across the performance marketing landscape.
  • Allocate the time of the performance marketing team in the most efficient way possible.
  • Constantly be looking for new technologies and strategies that will add value to the current user acquisition strategy.
Skills Requirement
  • 1 year of experience with management of online advertising campaigns
  • Great analytical skills and ability to understand and plan in different scenarios that are frequently changing
  • Exceptional numerical skills and a fast learner
  • Good knowledge in Excel
  • Ability to create new processes and workflows for the performance marketing team
  • Extremely organized and detail oriented
  • Advanced English (will be tested)

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