Marketing Operations Specialist

Key Responsibilities

CRM Management:

• Administer and maintain marketing data in our CRM system, ensuring data accuracy and completeness.
• Implement best practices for lead scoring, segmentation, and data hygiene.
• Collaborate with sales/developer relations teams to ensure alignment between marketing and sales processes.

Marketing Campaign Tracking and Analytics:

• Develop and implement tracking mechanisms to monitor the performance of marketing campaigns.
• Analyze data to derive actionable insights and make data-driven recommendations for optimization.

Marketing Tools Expertise:

• Utilize marketing automation tools like Marketo to plan, execute, and analyze email campaigns.

Email Campaigns:

• Plan, create, and execute email marketing campaigns to nurture leads and engage customers.
• Optimize email deliverability, open rates, click-through rates, and conversion rates.

Conversion and Funnel Tracking:

• Implement and monitor tracking mechanisms to measure conversion rates and analyze marketing funnels.
• Identify bottlenecks and areas for improvement in the conversion process.

We are looking for someone who has

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in marketing operations, with a focus on CRM management marketing analytics and email campaigns.
• Strong proficiency in CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo).
• Proven experience in email campaign management and optimization.
• Exceptional analytical skills and the ability to translate data into actionable insights.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.