Marketing Operations Manager

You will:

• Own lead generation targets and monitor business performance against those targets.
• Work with marketing to optimise customer acquisition processes and journeys.
• Own prospect qualification processes and criteria.
• Work with our paid media team to optimise for cost effectiveness and quality across sources and campaigns.
• Improve data quality across lead generation.
• Be the operational owner for the marketing tech stack.
• Be the ‘go-to’ person for any operational requirements from marketing.

How will your day-to-day look like?

Building automations, working with datasets, monitoring metrics and generally owning everything related to marketing and top-of-funnel operations.

You can see more about who we are and how we work here: https://www.synthesia.io/careers

Requirements:

• 5+ years in Marketing, and 3+ years in a Marketing Operations role, ideally at a fast-growing SaaS business.
• Experience with our pre-sale tech stack: Google/Meta/LinkedIn ad platforms, Hubspot, and Salesforce. Experience working with Hubspot workflows is essential.
• Strong experience with Google Analytics.
• Deep understanding and experience of key marketing concepts, including experimentation, lead generation, conversion rate optimization, segmentation, incrementality and attribution.
• Strong analytical skills, including SQL and the ability to comfortably structure and analyze data, and to make actionable recommendations.
• Experience working with APIs.
• Able to translate business challenges into technology/process-led solutions.