Marketing Manager

• Main Job &  Responsibilities:
• manage and coordinate all marketing, advertising and promotional staff and activities.
• conduct market research to determine market requirements for existing and future products.
• analysis of customer research, current market conditions and competitor information.
• develop and implement marketing plans and projects for new and existing products.
• expand and develop marketing platforms including social media platforms.
• manage the productivity of the marketing plans and projects.
• monitor, review and report on all marketing activity and results.
• determine and manage the marketing budget.
• deliver marketing activity within agreed budget.
• report on return on investment and key performance metrics.
• develop pricing strategy.
• create marketing presentations.
• liaise with media and advertising.
• collaborate with the sales function.
• monitor industry best practices.

Education & Experience:

• business or marketing-related degree or equivalent professional qualification.
• experience in all aspects of developing and managing marketing strategies.
• technical marketing skills.
• proven experience in customer and market research.
• relevant product and industry knowledge.
• digital marketing skills.
• experience with relevant software applications.
  

Key Competencies:

• excellent written and verbal communication skills.
• collaborative skills.
• formal presentation skills.
• organization and planning.
• strategic and critical thinking skills.
• data analysis and management.
• problem analysis and problem-solving.
• team leadership.
• persuasiveness.
• adaptability.
• creativity.
• judgment and decision-making