Marketing Manager

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies that align with business objectives.

• Conduct market research to inform strategic planning and drive data-driven decision making.
• Set specific marketing goals that align with overall business goals.

Team Leadership:

• Lead, manage, and mentor a team of marketing professionals.
• Assign tasks and set objectives for the team to ensure timely and successful completion of projects.

Brand Management:

• Develop and maintain the brand image of the company across all marketing platforms.
• Ensure consistent messaging and branding across all marketing channels.

Campaign Management:

• Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.
• Monitor and report on the effectiveness of marketing campaigns, making necessary adjustments to improve outcomes.

Budget Management:

• Prepare and manage the marketing budget, ensuring optimal cost-efficiency and return on investment.
• Analyze financial data to evaluate the viability of campaigns.

Collaboration:

• Work closely with sales teams to align marketing strategies with sales objectives.
• Collaborate with product development teams to ensure market needs are met.

Digital Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, email, social media, and content marketing.
• Stay updated on the latest digital marketing trends and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience as a Marketing Manager or similar role in - relevant industry.
• Strong understanding of market research methods, data analysis, and statistics.
• Proficiency in digital marketing tools and platforms
• Excellent leadership, communication, and interpersonal skills.
• Ability to think creatively and innovatively.
• Analytical mindset and detail-oriented approach.
• Strong organizational and project management skills.
• The candidate should be a member of a recognized professional body.

Experience:

• Minimum 4 years of experience in a marketing or sales environment.
• Experience managing a marketing team or department.
• Track record of successful marketing campaigns and brand initiatives.
• Experience in working with cross-functional teams.

Competencies:

• Strategic Thinking
• Leadership and Team Management
• Communication Proficiency
• Decision Making
• Problem Solving
• Customer Focus

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health.
• Opportunities for professional development and career growth.

Location: Oyarifa
Salary Range: Attractive
Employment Type: Full-Time