Marketing Manager, Demand Generation


Marketing & Communications

Healthcare Confidential
3 weeks ago

Job Summary

The Marketing Manager of Demand Generation is a key position in the creation and execution of integrated demand programs that drive growth for existing customers and prospects.

  • Minimum Qualification:Degree
  • Experience Level:Management level
  • Experience Length:8 years

Job Description/Requirements

What you will do

  • Develop and execute integrated demand generation campaigns and programs that are content-driven and leverage inbound and outbound channels and tactics, including email, website, SEO, paid search, social, display, content syndication, sponsorships, events, webinars, podcasts, and more.
  • Manage content marketing and thought leadership paid sponsorship programs and oversee all promotional planning and performance tracking
  • Develop digital ABM programs to accelerate growth opportunities
  • Define and manage campaign/program budgets 
  • Define the strategies and execution for scalable demand programs across multiple channels to reliably and sustainably contribute to the marketing sourced pipeline
  • Manage and optimize integrated marketing campaigns and programs to drive sales qualified leads and pipeline
  • Analyze integrated marketing campaign outcomes in detail, drawing insights and presenting results to facilitate sound decision-making and next steps
  • Work with partners in Marketing Ops to nurture leads, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database
  • Develop email nurture programs, optimizing to expedite opportunity creation, pipeline acceleration, and closed-won revenue

What you will bring

  • 8+ years of B2B demand generation experience for a technology/SaaS company
  • Proven track record of developing and executing impactful B2B marketing programs focused on growing net new logos and expanding footprint with existing customers
  • Extensive knowledge and experience in creating content-driven campaigns and executing go-to-market strategies that drive revenue growth
  • Ability to understand data, measure performance, and optimize and pivot based on what’s working/not working
  • Outstanding problem solver that can work through highly ambiguous situations and high growth markets and who’s not afraid to try new things
  • Strong organizational skills and detail-oriented
  • Excellent communication and presentation skills and ability to adapt to audiences at all levels across the organization
  • Effective listener with strong collaboration skills
  • Understand how to leverage marketing automation tools
  • Strong influencing, negotiation, and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, peers, and senior leadership 
  • Travel required: Minimal 

What we would like to see

  • Digital and Content marketing experience
  • Marketing or Communications degree and/or writing background

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