Marketing Manager, Demand Generation

What you will do

• Develop and execute integrated demand generation campaigns and programs that are content-driven and leverage inbound and outbound channels and tactics, including email, website, SEO, paid search, social, display, content syndication, sponsorships, events, webinars, podcasts, and more.
• Manage content marketing and thought leadership paid sponsorship programs and oversee all promotional planning and performance tracking
• Develop digital ABM programs to accelerate growth opportunities
• Define and manage campaign/program budgets 
• Define the strategies and execution for scalable demand programs across multiple channels to reliably and sustainably contribute to the marketing sourced pipeline
• Manage and optimize integrated marketing campaigns and programs to drive sales qualified leads and pipeline
• Analyze integrated marketing campaign outcomes in detail, drawing insights and presenting results to facilitate sound decision-making and next steps
• Work with partners in Marketing Ops to nurture leads, increase conversion rates to marketing qualified leads, and improve the integrity of the overall database
• Develop email nurture programs, optimizing to expedite opportunity creation, pipeline acceleration, and closed-won revenue

What you will bring

• 8+ years of B2B demand generation experience for a technology/SaaS company
• Proven track record of developing and executing impactful B2B marketing programs focused on growing net new logos and expanding footprint with existing customers
• Extensive knowledge and experience in creating content-driven campaigns and executing go-to-market strategies that drive revenue growth
• Ability to understand data, measure performance, and optimize and pivot based on what’s working/not working
• Outstanding problem solver that can work through highly ambiguous situations and high growth markets and who’s not afraid to try new things
• Strong organizational skills and detail-oriented
• Excellent communication and presentation skills and ability to adapt to audiences at all levels across the organization
• Effective listener with strong collaboration skills
• Understand how to leverage marketing automation tools
• Strong influencing, negotiation, and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, peers, and senior leadership 
• Travel required: Minimal 

What we would like to see

• Digital and Content marketing experience
• Marketing or Communications degree and/or writing background