Marketing Manager

Responsibilities:

• Formulate and implement CTL-Africa's Marketing strategies Formulate and implement creative marketing campaigns to suit target markets for ATL, internet and BTL.
• Analyze the needs of sales channels and provide appropriate support via branding and marketing collateral.
• Supports organization strategy by developing aligned short-term and long-term marketing campaigns that will enhance the brand of the organization and grow the subscriber base and brand loyalty.
• Determine the effectiveness of marketing campaigns (i.e. pre- and post-marketing testing). Oversee market research and monitor competitor activity to identify opportunities and trends within existing and new market segments.
•  Liaise and manage the relationship with external advertising, media agencies and CTL-Africa's partners Prepare the marketing budget to cover market-related activities and monitor expenses throughout the fiscal year.
• Oversee and roll-out on-air promotions and competitions and link up with sales activities.
• Ensure that marketing campaigns align with strategic and tactical plans Meet deadlines as may be prescribed by marketing schedules.
• Set the overall acquisitions marketing communications strategy and objectives for the team Work across a range of online and offline marketing activities to meet new customer acquisition targets Track, monitor and assess performance of all marketing activities to generate new subscribers.
• Develop a CRM engine to drive customer retention and behavior

Requirements:

• Technical Competencies Behavioral Competencies Marketing and sales management skills and experience Accountability.
• Teamwork.
• 5years Minimum Experiences 
• Analytical Thinking.
• Integrity Experience of working within a Subscriptions management or related role.
• Minimum Degree or any related Certificate