Marketing, Demand Generation Manager

Responsibilities:

• Working with the Marketing Segment Lead develop and execute marketing activity  to support the commercial and strategic objectives of the LexisNexis legal segments.
• Develop and execute multi-channel marketing campaigns to drive demand across the marketing funnel
• Deliver best in class messaging, creative and execution across multiple channels, which may include: email, digital media, social, partnerships and events. 
• Create marketing campaigns and test plans that resonate with our audiences
• Work closely with the data insight team to understand the data in order to make the very best and targeted data selections for each campaign
• Work cross-functionally with internal and external stakeholders to monitor and report on market, competitor and customer insights
• Proactively identify opportunities to drive growth.
• Contribute to thought leadership and content marketing strategies
• Attend all relevant meetings and events with key stakeholders as needed
• Be conversant and knowledgeable about the full range of KPIs and business metrics relevant to legal markets segment - covering marketing delivery and performance, broader Sales and commercial performance
• Measuring and reporting on the performance of marketing activities against key performance indicators (KPIs).

Requirements:

• Have demonstrable B2B marketing experience
• Ability to work across multiple marketing channels
• Use data to make strategic decisions on priorities and direction of the marketing, whilst being willing to roll your sleeves up on the day-to-day execution
• Innovative, diligent and ready to shine in a fast paced, dynamic team with a culture of collaboration and support
• Understanding of commercial targets and drive to exceed
• Experience of collaborating with sales to maximise results
• Enjoy taking ownership for projects and initiatives and also thrive when collaborating with teams to achieve goals
• Be creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Have good analytical skills and able to use data-driven thinking to optimize marketing performance
• Show experience with A/B testing or multivariate experiments