Marketing Communications Associate

Duties and Responsibilities:

• Develop innovative ways to improve NAYA customer engagement and experiences to increase brand awareness and build customer loyalty.
• Coordinate all marketing activities across digital platforms (website and social media) and traditional (retail shops and events) to generate leads
• Develop exceptional and well-crafted copy for brand communications.
• Track customer comments, FAQs and feedback, and report results
• Analytical data gathering and marketing/consumer research to understand customer interests and needs to develop effective content for our various channels
• Direct creative sessions to develop monthly campaigns, update brand guide and increase our engagement on social media.
• Measure and report performance of all marketing campaigns, and assess against goals
• Represent the company at events to promote the brand and engage new customers
• Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally
• Look for high quality media opportunities to promote the brand
• Set up and coordinate learning/training opportunities about brand and product information with sales team to keep them informed and educated on brand marketing activities.
• Be up to date on relevant beauty industry news, trends and competitor products
• Manage print and digital asset inventory to ensure creative alignment across all marketing channels
• Other responsibilities relating to marketing, design and research

Requirements and Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing or related field.
• 2-4 years of Marketing, Sales, PR and/or Communications experience
• Proficient using Social Media tools and Marketing Management Software
• Ability to use Adobe Photoshop, In-design or Canva
• Excellent oral and written communication; strong public speaking skills
• Proven dynamic leadership and project management skills
• Strategic, innovative, and creative personality with a strong business acumen
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks

Desired Qualities:

The ideal person must

• Be willing to contribute to the growth of the team
• Have a good command of English, oral and written
• Be self-motivated
• Be ready to continuously learn
• Be good with research
• Be able to independently or with a team
• Be tech savvy

Location: Ghana/ Accra /East Legon

Category: Marketing, Public Relations, Sales and Communications

Job Type: Full-Time

NB: To apply send resume to; talent@nayabyafrica.com