3 weeks ago

Job Summary

NAYA Naturals Limited (NAYA by Africa) is looking for a Marketing Communications Associate to manage its brand marketing activities. You will lead our customer-centric marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams to understand and share the brand story, engage customers, and sell products across social media platforms and our retail shops. You will also create customer focused ads and marketing materials that will drive new customer engagement, learning, and communication. To succeed in this role, you will need to be creative, open-minded, and love branding, learning, and research.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Duties and Responsibilities:

  • Develop innovative ways to improve NAYA customer engagement and experiences to increase brand awareness and build customer loyalty.
  • Coordinate all marketing activities across digital platforms (website and social media) and traditional (retail shops and events) to generate leads
  • Develop exceptional and well-crafted copy for brand communications.
  • Track customer comments, FAQs and feedback, and report results
  • Analytical data gathering and marketing/consumer research to understand customer interests and needs to develop effective content for our various channels
  • Direct creative sessions to develop monthly campaigns, update brand guide and increase our engagement on social media.
  • Measure and report performance of all marketing campaigns, and assess against goals
  • Represent the company at events to promote the brand and engage new customers
  • Generate opportunities to collaborate and develop partnerships with other companies/brands, locally, regionally, and internationally
  • Look for high quality media opportunities to promote the brand
  • Set up and coordinate learning/training opportunities about brand and product information with sales team to keep them informed and educated on brand marketing activities.
  • Be up to date on relevant beauty industry news, trends and competitor products
  • Manage print and digital asset inventory to ensure creative alignment across all marketing channels
  • Other responsibilities relating to marketing, design and research

Requirements and Qualifications:

  • Bachelor’s degree in Communications, Public Relations, Marketing or related field.
  • 2-4 years of Marketing, Sales, PR and/or Communications experience
  • Proficient using Social Media tools and Marketing Management Software
  • Ability to use Adobe Photoshop, In-design or Canva
  • Excellent oral and written communication; strong public speaking skills
  • Proven dynamic leadership and project management skills
  • Strategic, innovative, and creative personality with a strong business acumen
  • Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks

Desired Qualities:

The ideal person must

  • Be willing to contribute to the growth of the team
  • Have a good command of English, oral and written
  • Be self-motivated
  • Be ready to continuously learn
  • Be good with research
  • Be able to independently or with a team
  • Be tech savvy

Location: Ghana/ Accra /East Legon

Category: Marketing, Public Relations, Sales and Communications

Job Type: Full-Time

NB: To apply send resume to;

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