Marketing & Brands Manager

Reports To: Group Head, Brand and Marketing & MD

Key Responsibilities:

Brand Strategy Development:

• Develop and implement comprehensive brand strategies to position the brand effectively in the market.
• Conduct market research to identify trends, competitor analysis, and consumer insights.
• Define brand positioning, messaging, and value propositions.

Marketing Campaigns:

• Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events.
• Collaborate with creative teams to develop compelling marketing materials and content.
• Monitor and analyse campaign performance, providing insights and recommendations for optimization.

Digital Marketing:

• Manage the brand's digital presence, including website, social media, and email marketing.
• Develop and execute SEO/SEM strategies to drive online traffic and engagement.
• Utilize analytics tools to track and report on digital marketing performance.

Brand Management:

• Ensure brand consistency across all marketing initiatives and communications.
• Oversee the production of advertising materials, promotional items, and other brand assets.
• Manage relationships with external agencies and vendors.

Market Analysis:

• Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Conduct regular SWOT analysis to identify opportunities and threats.
• Prepare and present market analysis reports to senior management.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing expenditures and ROI.

Team Collaboration:

• Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
• Provide guidance and support to junior marketing team members.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing and brand management.
• Strong understanding of digital marketing, social media, and SEO/SEM.
• Excellent analytical, communication, and project management skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Proficiency in marketing analytics tools and software.

Preferred Qualifications:

• Experience in IT industry is a plus.
• Certification in brands, marketing, digital marketing or related fields.

Key Competencies:

• Strategic Thinking
• Creativity and Innovation
• Analytical Skills
• Communication and Presentation Skills
• Project Management
• Team Collaboration

Working Conditions:

• Full-time position.

• Office-based with occasional travel for events and meetings.