Marketer and Social Media Manager

Job Duties:

• Create and execute effective marketing strategies to promote products/services, increase brand visibility, and reach target audiences.
• Manage and curate content for various social media platforms (Facebook, Instagram, Twitter, etc.) to engage audiences and enhance brand presence.
• Develop compelling and relevant content, including posts, articles, graphics, and videos, to share across social media channels.
• Interact with followers, respond to comments, and foster a sense of community through active engagement on social media.
• Plan and execute marketing campaigns, including online promotions, contests, and collaborations, to drive user engagement and conversions.
• Monitor and analyze social media metrics, website traffic, and campaign performance.
• Generate reports to evaluate effectiveness and make data-driven decisions.
• Conduct research to understand target audiences, market trends, and competitor activities.
• Use insights to refine marketing strategies.
• Implement search engine optimization (SEO) techniques to improve website visibility and manage paid search campaigns (SEM) for optimal results.
• Create and manage email marketing campaigns, including designing newsletters and tracking open and click-through rates.
• Identify potential partnerships and collaborate with influencers to expand brand reach and awareness.
• Ensure consistent branding across all marketing materials, social media platforms, and communication channels.
• Manage marketing budgets effectively to allocate resources for maximum impact.
• Stay updated on industry trends and emerging technologies to adapt marketing strategies accordingly.
• Collaborate with design, sales, and other teams to align marketing efforts with overall business goals.
• Gather and analyze customer feedback to enhance products/services and improve customer satisfaction.
• Plan and execute paid social media advertising campaigns to drive targeted traffic and conversions.
• Develop and maintain a content calendar to ensure consistent and timely posting across social media platforms.
• Stay informed about industry news, changes in algorithms, and social media best practices to adapt strategies.

Requirements:

• Bachelors degree in Marketing, Communications, Business, or related field.
• Proven experience in marketing and social media management.
• Strong written and verbal communication skills.
• Proficiency in social media platforms, content creation tools, and analytics.
• Creativity and ability to think strategically.
• Knowledge of SEO, SEM, and email marketing techniques.
• Excellent organizational and time management skills.

NB: All qualified candidates should send their CVs to: gifty9166@gmail.com
Location: Haatso, Ecobank, first floor