Manager, Video Growth

About You

• You have a minimum of 5-7 years of experience in video marketing or a related field, with a focus on content strategy, production, and distribution.
• You have a proven track record in developing and executing successful video content strategies that drive user growth and engagement.
• You possess a deep understanding of digital video platforms, particularly YouTube, and are knowledgeable about SEO best practices.
• You demonstrate an analytical mindset and are experienced in using data to guide decision-making.
• You have strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• You have excellent communication and collaboration skills.

Things You’ll Do

• Develop and implement a comprehensive video marketing strategy to enhance brand awareness, user engagement, and conversion rates.
• Work with the content team to produce video content (YouTube and short-form social videos) in alignment with our marketing objectives.
• Leverage data-driven insights to evaluate and optimize the performance of video content and marketing strategies.
• Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes.
• Stay current with emerging trends in video content and marketing and maintain a deep understanding of best practices for YouTube content creation and optimization.
• Develop, communicate, and implement a comprehensive growth strategy for our YouTube properties, including a detailed audience development strategy.
• Design and apply SEO and keyword strategies to improve video discoverability.
• Provide best practice guidelines for the creation of optimized videos, titles, thumbnails, and descriptions to channel managers.
• Streamline the operational processes of the video team to enhance performance and velocity, prioritizing rapid launch and subsequent iteration.
• Monitor competitor activity and industry trends to inform strategic decisions.
• Manage a team comprised of in-house video producers, freelancers, and agencies.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Support, to maintain a consistent brand narrative across all video content.