Lifecycle Marketer / Copywriter

Responsibilities:

• You’ll work in a cross-functional fashion with the Customer Success team to develop and deliver programs to support onboarding, activation, retention, and expansion.
• You’ll help build the strategy across our owned channels (email, in-app notifications, push notifications, website, sales/support, etc.) and execute your ideas as a copywriter with support from in-house and freelance designers, video producers, and content marketers.

Requirements:

• You are a C2 level English speaker whose a stickler for grammer. With your keen attention to detail, you already caught the two errors in the previous line.
• You have been writing copy professionally for 3+ years, mostly in a SaaS/Software context. You can say a lot with a few words and distil complex ideas into simple language.
• You enjoy engaging directly with customers (this role may involve interviewing customers and participating in group coaching calls).
• You have a solid understanding of various customer success channels like email, content marketing, in-app messaging, social media, and online communities. You understand how they impact each other and the user journey.
• You love digging into quantitative and qualitative data to understand the customer so you can meet them where they are with a genuine desire to help them succeed.
• You’ve successfully planned and executed marketing programs focused on delivering the right message at the right time to the right user
• You have experience with customer marketing and analytics tools like Active Campaign, App Cues, Google Analytics, and Amplitude. If not, we have a team that’s happy to teach.
• You care deeply about the passion economy, and helping creators and entrepreneurs make a living doing what they love.