Key Account Executive (Modern Trade)

A Reputable Company

Job Summary

Perform the duties of an Account Executive

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description

Duties and Requirements

  1. Strong conceptual & operational market knowledge of the modern trade universe pan country  ( hypermarket, supermarket –all formats, malls, specialty outlets  ) in terms of economics, national network & leveraging.
  2. Bias towards execution
  3. Good knowledge for the following categories –  FMCG, Electricals, Electronics
  4. Has developed modern trade from ground zero terms of – category & product participation ( introduction of new categories, products, etc ) and rapidly scaling them up in beating the competition.
  5. Good understanding of various consumer segments and mapping segments to products & categories. This includes understanding price elasticities – price points tracking of own vs. competition and how to play the game at short to mid term.
  6. Good understanding, creating and execution of brand plans ( principally BTL – below the line ), sales tracking MIS, budget tracking and key retail metrics
  7. Good  knowledge of basic return on marketing investment tools
  8. Excellent in customer relationship management, networking & communication skills
  9. Excellent cash & credit control exposure
  10. Aggressive and go getter with non-questionable integrity
  11. Prior MNC exposure with Shoprite, Game, Palace, Marina a big plus 
  12. Preferably has own vehicle
  13. Well trained in basic sales processes like OTC, sales MIS, customer tracking  &  developing markets from ground-zero.


Qualification and Experience

  • Must be a University graduate
  • 3-5 years of relevant work experience in a TOUGH TARGET DRIVEN CULTURE

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