Head of Marketing

Responsibilities:

This will be a wide-reaching role to lead the entire marketing strategy and grow the team from the mighty one-woman army that it is right now to a well-established team with channel separation and specialists in growth and product marketing for example. In this role more specifically you will:

• Create and oversee a clear marketing strategy, but have a hands-on approach while you are building and ramping up a team.
• Leading, motivating, coaching, and growing a high-performing marketing team, with an appropriate structure and support level.
• Build structure and design the team to deliver demand gen, growth, and product marketing and the brand. Help to guide market segmentation, flywheel effects, ICP, and persona development.
• Work very closely with internal teams to build pipelines and capitalize on growth opportunities (Sales, Customer Success, Partnerships, and Product).

Requirements:

This role will be a great fit for you if you already have some experience in building marketing strategies and teams from the ground up. You will lead a multi-functional team and while we don’t expect you to be an expert in every single area of marketing you should have wide-reaching experience and an understanding of what good looks like across all marketing channels.

• You have proven experience building a B2B SaaS business from Series A+ into an established and trusted brand. You have a 'customer first' mindset, the intuition to understand our customers needs and aspirations, and the leadership to pass that onto the team.
• You have led best-in-class marketing teams, have designed strategic roadmaps, can prioritize them based on impact and outcomes and have consistently overachieved your quantified objectives.
• You have experience overseeing product marketing, content marketing, and demand generation.
• You're comfortable recruiting, coaching and line managing a team of multi-disciplined marketers.
• You're collaborative and understand the principles of sales and how they drive closed-won success.