New
1 week ago

Job Summary

Hofy is redefining the way organizations oversee their remote and hybrid workplaces. The Head of Marketing will be instrumental in designing our growth as we continue the scale. The story of Hofy and our values resonates well with clients who really want to tap into the global workforce and you as the Head of Marketing will create our external voice.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:4 years

Job Description/Requirements

Responsibilities:

This will be a wide-reaching role to lead the entire marketing strategy and grow the team from the mighty one-woman army that it is right now to a well-established team with channel separation and specialists in growth and product marketing for example. In this role more specifically you will:

  • Create and oversee a clear marketing strategy, but have a hands-on approach while you are building and ramping up a team.
  • Leading, motivating, coaching, and growing a high-performing marketing team, with an appropriate structure and support level.
  • Build structure and design the team to deliver demand gen, growth, and product marketing and the brand. Help to guide market segmentation, flywheel effects, ICP, and persona development.
  • Work very closely with internal teams to build pipelines and capitalize on growth opportunities (Sales, Customer Success, Partnerships, and Product).


Requirements:

This role will be a great fit for you if you already have some experience in building marketing strategies and teams from the ground up. You will lead a multi-functional team and while we don’t expect you to be an expert in every single area of marketing you should have wide-reaching experience and an understanding of what good looks like across all marketing channels.

  • You have proven experience building a B2B SaaS business from Series A+ into an established and trusted brand. You have a 'customer first' mindset, the intuition to understand our customers needs and aspirations, and the leadership to pass that onto the team.
  • You have led best-in-class marketing teams, have designed strategic roadmaps, can prioritize them based on impact and outcomes and have consistently overachieved your quantified objectives.
  • You have experience overseeing product marketing, content marketing, and demand generation.
  • You're comfortable recruiting, coaching and line managing a team of multi-disciplined marketers.
  • You're collaborative and understand the principles of sales and how they drive closed-won success.


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