Growth Marketing Manager

What you’ll be doing day-to-day

• Help define the vision for the CRO & SEO Programs, partner with cross-functional stakeholders, and help define success by setting goals and performance KPIs to align with company objectives

• Collaborate and co-create a landing page experimentation roadmap with your counterparts in Growth Marketing, Product Marketing, Engineering and Analytics

• Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts

• Build quarterly experimentation roadmaps in partnership with channel owners

• Execute A/B test and continually measure the performance of CTAs

• Manage and optimize landing pages, website calls-to-action, and lead-generating forms

• Partner closely with paid search and content partners to drive cross-channel impact at scale.

• Understand the user journey and how to impact conversion.

What you need

• 3-5 years of conversion rate optimization experience or growth product management experience; particularly in a fast-paced startup / product-led growth environment

• Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis

• Experience with web analytics and A/B testing platforms (i.e. Heap, Segment, Optimizely, Google Optimize)

• Knowledge and working experience with SEO tools (i.e. Google Search Console, Ahrefs, Semrush)

• Solid working understanding of statistical significance, p value, and standard error types

• Excellent communication, roadmap management, and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations

• Proven track record of growing rankings, traffic, and engagement