1 month ago

Job Summary

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:3 years

Job Description/Requirements

What you’ll be doing day-to-day

  • Help define the vision for the CRO & SEO Programs, partner with cross-functional stakeholders, and help define success by setting goals and performance KPIs to align with company objectives

  • Collaborate and co-create a landing page experimentation roadmap with your counterparts in Growth Marketing, Product Marketing, Engineering and Analytics

  • Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts

  • Build quarterly experimentation roadmaps in partnership with channel owners

  • Execute A/B test and continually measure the performance of CTAs

  • Manage and optimize landing pages, website calls-to-action, and lead-generating forms

  • Partner closely with paid search and content partners to drive cross-channel impact at scale.

  • Understand the user journey and how to impact conversion.

What you need

  • 3-5 years of conversion rate optimization experience or growth product management experience; particularly in a fast-paced startup / product-led growth environment

  • Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis

  • Experience with web analytics and A/B testing platforms (i.e. Heap, Segment, Optimizely, Google Optimize)

  • Knowledge and working experience with SEO tools (i.e. Google Search Console, Ahrefs, Semrush)

  • Solid working understanding of statistical significance, p value, and standard error types

  • Excellent communication, roadmap management, and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations

  • Proven track record of growing rankings, traffic, and engagement

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