Global Head of Brand

Responsibilities

• Reporting into the Global GM of Marketing, this strategically important role will lead a fast growing, cross-functional team of over 30 brand, design and comms professionals based in the UK, Singapore, Malaysia, Australia and New Zealand
• Direct reports to the Global Head of Brand are the Head of Brand Design, Head of PR Comms, UK Brand & Content Lead, SEA Brand & Content Lead, ANZ Brand & Content Lead, Senior Insights Manager
• As part of the Marketing Leadership Team, you will help grow the Employment Hero and Swag brands in the UK, Singapore, Malaysia, Australia and New Zealand
• Enhance our understanding of target audiences, build a plan and execute with precision
• Continuously assess and report on effectiveness and ROI
• Work with other members of the Marketing Leadership Team across all of our markets to share best practice
• Collaborate with other teams within the business, including Product, Sales, Commercial Operations and CX

Qualifications

• The ideal candidate will possess proven client, agency-side and/or startup/scaleup experience (minimum 10 years total, including 5+ years leading a team) in a fast-paced marketing environment.
• Hands on experience leading high performance brand teams including, brand strategy and execution
• Experience using PR to drive business results, ideally across multiple markets
• An understanding of digital marketing channels (such as SEM, SEO, Display, Social Media, Affiliate and Email) as well as non-digital channels
• Proficiency with marketing analytics and automation technology such as Google 360 Suite, Braze, Salesforce and/or Marketo
• Highly proficient in reporting campaign effectiveness
• The ideal candidate will also be customer-obsessed, detail-oriented and has a strong drive for excellence
• Excellent written and verbal communication skills
• Motivated self-starter and ability to work in a fast-paced remote-first environment