General Marketing Manager

Key Responsibilities:

Strategic Planning & Brand Management:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Oversee brand positioning, messaging, and communication across all channels.
• Monitor market trends, customer insights, and competitive landscape to identify growth opportunities.

Campaign Development & Execution:

•  Plan, execute, and evaluate multi-channel marketing campaigns (digital, print, events, etc.).
• Coordinate promotional activities, product launches, and in-store events to enhance brand awareness.

Digital & Content Marketing:

•  Lead digital marketing efforts including social media, email marketing, SEO, and paid advertising.
• Oversee content creation, ensuring consistent and compelling messaging.

Team Leadership & Collaboration:

• Manage and mentor the marketing team, fostering a culture of creativity and accountability.
• Collaborate with sales, operations, and product teams to ensure cohesive marketing and sales strategies.

Customer Engagement & Experience:

• Enhance customer experience through targeted marketing initiatives.
• Develop programs to improve customer loyalty and retention.

Market Analysis & Reporting:

• Analyze marketing performance metrics, sales data, and customer feedback.
• Prepare reports and insights to inform decision-making and strategic adjustments.

Budget Management:

• Develop and oversee the marketing budget, ensuring optimal allocation of resources.

Partnerships & Promotions:

• Establish and maintain relationships with external agencies, vendors, and partners.
• Organize and oversee promotional events and campaigns to maximize outreach and engagement.

Additional Responsibilities:

• Ensure the overall consistency of brand messaging across all platforms.
• Stay updated with industry trends, new marketing tools, and emerging technologies.
• Support sales teams with marketing materials and collateral.
• Monitor and maintain the company's online reputation and presence.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience (5+ years) in marketing management, preferably in retail, FMCG, or related sectors.
• Strong leadership and team management skills.
• Excellent strategic thinking and analytical abilities.
• Proficiency in digital marketing tools, analytics, and CRM systems.
• Exceptional communication and interpersonal skills.
• Creative mindset with the ability to innovate and adapt.

 
Location: Accra
Employment Type: Full-Time
Salary Range: Attractive