Director, Social Media

What You’ll Do:  

• Lead the ownership and evolution of the social media and influencer function from strategy to execution to optimization.
• Define, build, and deliver an industry leading social media and influencer program targeted at customers, prospects, media and industry experts.
• Develop and refine our social playbook to partner with Executive Communications and Paid Social team members to create and deliver on a cohesive and consistent strategy.
• Define and action scalable processes for social content creation, tone and voice in partnership with the communications and brand teams.
• Work closely with the in-house creative team to align on processes, templates and design resources to create video and imagery to support the social media strategy.
• Evaluate and revise community guidelines and escalation process to ensure continuous engagement throughout our social handles.
• Drive innovation across all social channels, remaining up to date on new technology, platforms, trends, and competitor activities to apply to strategic plans.
• Partner with Employer Brand team members to build and extend the company’s reputation as an employer of choice across owned social media channels.
• Partner with Communications colleagues to create performance dashboard across all external communications functions to measure performance monthly and quarterly, including operational metrics, share of voice and social sentiment.
• Collaborate across Communications, Marketing, Product, HR and other company stakeholders to align objectives and prioritization of campaigns.
• Develop and maintain social processes and optimize team workflows.
• Manage, coach, and develop a high-performing social team with clear objectives, priorities, critical metrics and development plans.

Success Factors: 

• Education: Masters/bachelor’s degree in business, Marketing, Communications, Psychology, Sociology, Statistics, or other quantitative field or equivalent practical experience.
• Experience running social media programs for a high growth B2B company.
• Proven experience managing a team and budgets.
• A strong understanding of both organic and paid social media, including platforms, trends and targeting approaches.