Digital Public Relations Specialist

Responsibilities:

• Establish and maintain relationships with national mainstream and business media outlets based on our clients' industries
• Become an ideas generator, eager to uncover original stories and angles
• Define, execute and ensure digital content strategy is driving traffic and engagement
• Create and Pitch content projects to editors that will boost engagement and reach new audiences
• Managing contracts, agreements, briefs, invoicing and external communications with publishers
• Manage short-term and long-term content calendars through production, and help track the performance of content over time
• Write headlines that attract and intrigue readers to click.
• Collaborate with editors, writers, and copy editors to ensure accuracy while also maintaining brand voice
• Aid with research, story assignments, formatting, and image sourcing
• Learn, test and implement new SEO content and linking best practices
• Post original content relevant to our clients’ keywords and SEO campaigns
• Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
• Use web analytics to determine the impact of content campaigns

Requirements:

• Should have customer service experience in any industry
• 2 Years of Public Relations experience
• Basic HTML experience (a plus)
• Advertising agency experience (a plus)
• Any digital marketing experience (a plus)
• Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)
• Experience with Google Analytics (a plus)
• Administrator/moderator of a forum or blog (A bonus)
• “Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)