Digital Marketing Specialist (Cardiology)

Your responsibilities include:

• Aid in the development of a customer-centric digital strategy and influence a user-first mindset across integrated marketing communications. 
• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities, to provide segmentation and personalization to the integrated marketing communications plans. 
• Partner with Digital Marketing Manager to develop comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, etc.)  with measurable objectives. 
• Partner with analytics resources and the sales operations team the to show value of campaigns and provide a regular cadence of performance reports. 
• Actively monitor and optimize campaigns within respective platforms (Google Campaign Manager 360 and Google Ads). 
• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, 3rd party research, competitive analysis, digital trends, and past campaign data. 
• Build cross-functional relationships with Marketing, Digital Marketing Managers, Corporate Sales, Analytics, UX/Design, MarTech, IT and others as needed to ensure an endless end-to-end customer experience. 
• Influence various functions and levels within the organization with strong interpersonal communication skills, written and presentation skills. 
• Manage ongoing media vendor relationships  
• Oversee multiple programs at once and effectively prioritize work for both digital strategy and implementation 
• Play a thought-leader role by sharing knowledge and best practices with both internal and external teams.
• Travel depends on location of candidate. If remote, this could be up to 4 times a year depending on projects.

Required qualifications:

• 4+ years of overall marketing, communications, and/or digital experience, with 2 years driving customer-centric integrated marketing plans in a B2C or B2B environment.
• Candidate must have strong digital marketing acumen and a proven record of developing and selling impactful marketing communication programs that drive business results. Candidate must also have extensive experience in developing and implementing digital communications programs driving customers through a decision journey.   
• Bachelor’s degree or equivalent work experience

Preferred qualifications:

• Experience in building and implementing a new digital plan in the medical device, biopharma, healthcare, or another regulated field
• A thorough understanding of digital platforms, channels (email, SEO, SEM, Social, and advertising including programmatic), user experience, and content strategy